Barry Manilow has a knack for creating catchy songs, like “Appears Like We Made It” and “Copacabana,” however he has written songs you in all probability hum on daily basis with out realizing it.
Earlier than he was a Grammy-winning musician promoting out reveals, Manilow bought his begin as a industrial jingle author and singer.
The “Mandy” singer earned an honorary CLIO Award, which honors excellence within the promoting area, throughout their fiftieth anniversary in 2009 for his early work.
“I discovered essentially the most about music working within the jingle trade,” he stated whereas accepting the award. “It was the most effective music school I may ever think about.”
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The 79-year-old often performs medleys of his jingles throughout his concert events, and he’s at the moment on tour across the nation.
Listed here are a number of the jingles Manilow had a hand in creating.
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State Farm has been utilizing the jingle, “Like an excellent neighbor, State Farm is there,” ever since Manilow wrote the tune within the early Seventies.
On “Windy Metropolis Stay” in 2012, Manilow revealed that he was paid a flat charge of $500 for writing it.
“You aren’t getting residuals when you write it, so they only purchase you out. At that time, $500 meant some huge cash — I used to be grateful to have it,” he stated.
He additionally joked that the girl who sang it on the time “is on her third Rolls-Royce for now.”
In Might, the insurance coverage firm made headlines after it introduced that it’s going to not settle for new functions for property insurance coverage and different insurance policies in California, citing “historic” will increase in development prices and inflation.”
“I’m caught on a Band-Assist and a Band-Assist’s caught on me,” continues to be in use for the model.
The tune received promoting company Younger & Rubicam a CLIO award in 1976.
In a 2009 Adweek interview, Manilow recalled the method of writing the jingle.
“They needed it easy, catchy and one thing that could possibly be performed on like a banjo or one thing,” he stated. “It was simple, it was one move…I wrote it in a single move.”
One other shock: a younger John Travolta appeared in a industrial for the model singing the tune earlier than he turned a breakout star in “Welcome Again, Kotter” and “Grease.”
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Multi-Grammy and two-time Oscar winner Randy Newman really wrote the music for Dr Pepper’s first ever jingle in 1974, however Manilow sang the tune.
In 2022, he returned to Dr Pepper with a brand new jingle, a lot to his shock.
“I believed it was going to be the industrial that I did years in the past,” he instructed Individuals about being approached to collaborate with the model on promoting for his or her restricted version Darkish Berry taste.
“They despatched me this very flattering presentation about why they needed Barry Manilow to do that,” he stated of the marketing campaign. “I’d’ve stated sure even when it was horrible — however it wasn’t horrible. It was very witty and enjoyable.”
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Manilow wrote and sang the jingle for the pimples preventing product, titled “Give Your Face One thing to Smile About.”
Throughout his interview on “Windy Metropolis Stay,” Manilow famous that on the subject of writing the jingles, he was typically given the important thing line for the product or model, and he could be tasked with writing the melody.
He recalled writing “a very nice melody” for American Airways, however “the melody went down, they usually stated, ‘You’ll be able to’t go down on the top of an American Airways tune.’ So I misplaced that one.”
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The “I Write the Songs” singer didn’t write the “You Deserve a Break” jingle for the quick meals firm, however he did sing the tune, which he typically nonetheless does throughout reside reveals.
In 2012, he carried out the tune on “Windy Metropolis Stay” with the viewers singing alongside.
“That was the granddaddy of all of them, that was the primary large one,” he stated throughout the interview.
Manilow additionally joked saying he by no means actually ate at McDonald’s and solely had a Huge Mac as soon as, saying “it gave me fuel.”