Chips Ahoy! turns 60: Enjoyable information in regards to the American cookie model and its historical past

Chips Ahoy! is likely to be celebrating its sixtieth anniversary this 12 months, however chances are you’ll not know a lot about how the model acquired its begin – regardless of the cookie’s recognition.

Listed here are 10 little-known information about Chips! Ahoy, its father or mother firm and the way the enterprise is celebrating its milestone birthday.

1. When was Chips Ahoy! based?

Chips Ahoy! was launched in 1963 – 51 years after its sister model Oreo, , in line with the 2 cookie manufacturers’ father or mother firm Mondelēz Worldwide, which acquired Nabisco in 2000 for $18.9 billion.

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Each have been each developed and produced by Nabisco (previously the Nationwide Biscuit Firm).

2. Is Chips-Ahoy! American made?

Nabisco was based in 1898 in Chicago, Illinois by Adolphus Inexperienced, an lawyer and businessman from Massachusetts, John G. Zeller, a bakery proprietor from Ohio and William H. Moore, an lawyer and financier from New York, in line with Encyclopedia.com.

The three businessmen every owned numerous bakeries and joined forces to kind the Nationwide Biscuit Firm, which merged the Pearson & Sons Bakery, the Josiah Bent Bakery and the American Biscuit and Manufacturing Firm, amongst others, in line with Encyclopedia.com.

Whereas manufacturing largely remained within the Midwest, in 1975 Nabisco moved its headquarters to East Hanover Township, New Jersey, the identical supply reported.

Snack large Mondelēz Worldwide’s web site says Chips Ahoy! cookies are at present manufactured at its Chicago bakery, the place Nutter Butter, Barnum Animal Crackers, Wheat Thins and Cheese Nips are additionally made.

3. What’s the that means behind the title: Chips Ahoy!

The that means behind the Chips Ahoy! title is reportedly unsure, however there are theories in regards to the cookie model’s title.

Some meals blogs declare Nabisco has mentioned Chips Ahoy! is a reference to the nautical time period, “ship ahoy,” which is a sign phrase that’s traditionally been used amongst sailors who spot one other boat at sea, in line with the Britannica Dictionary.

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In keeping with the ship ahoy phrase, followers of Chips Ahoy! say they suppose the title implies “chocolate is close to,” in line with numerous on-line dialogue boards on the subject.

Chips Ahoy! Unique is the model’s first chocolate chip cookies selection. (Cortney Moore/FOX Enterprise / Fox Information)

FOX Enterprise reached out to Mondelez for remark.

Whereas Chips Ahoy! is the cookie model’s title, Nabisco reportedly wasn’t the primary to make use of the time period. 

Historians have discovered that English writer Charles Dickens used the phrase “chips ahoy” in his 1859 ebook “The Uncommercial Traveller,” which advised a narrative a couple of shipwright named Chips. 

Walt Disney additionally named a 1956 theatrical quick “Chips Ahoy,” which featured Donald Duck and his chipmunk adversaries, Chip and Dale.

4. How did Chips Ahoy! make itself stand out?

Early on, Chips Ahoy! marketed itself as the primary factory-made chocolate chip cookie that tastes pretty much as good as a do-it-yourself cookie, in line with Insider, a web based life-style publication.

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Commercials from the Nineteen Sixties repeatedly declare every Chips Ahoy! cookie contained 16 chocolate chips.

This framed print advert from 1966 reveals Chips Ahoy! proclaimed every cookie contained 16 chocolate chips. (Cortney Moore/FOX Enterprise / Fox Information)

A classic print advert from 1966 mentioned a 40-pack of Chips Ahoy! cookies had “about 640 chips altogether.”

5. Are there actually 1,000 chocolate chips in every bag?

Chips Ahoy! elevated the variety of chocolate chips it bakes into cookies considerably over time.

Within the Nineteen Nineties, the model claimed each one-pound, two-ounce bag of Chips Ahoy! cookies contained 1,000 chocolate chips. 

A 3rd-grade math class from Wadesboro, North Carolina, tried to contest the declare in 1997 after counting 340 to 680 chocolate chips in numerous Chips Ahoy! baggage as a part of a category project, however Nabisco despatched a consultant who discovered that the scholars solely counted the chips they may see on the floor, in line with a report from The Morning Name, a Pennsylvania newspaper.

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The consultant reportedly dissolved a whole cookie bag and counted 1,181 chocolate 

6. Does Chips Ahoy! have a mascot? 

In TV commercials and print ads, Chips Ahoy! has promoted its cookies with an anthropomorphic cookie character.

This framed print advert from the early 2000s reveals Chips Ahoy! referred to as its cookie mascot “Mr. Irresistible” in a mock InTouch Weekly journal cowl. (Cortney Moore/FOX Enterprise / Fox Information)

The model notably marketed its chunky cookie selection with a mock InTouch Weekly journal cowl, the place their cookie mascot was referred to as “Mr. Irresistible” and was introduced as a tell-all supply with “delicious secrets and techniques.”

The mock cowl incorporates a screengrab from Chips Ahoy’s “Don’t You Need Me, Child” industrial, which debuted someday within the early 2000s.

7. What number of flavors are there now?

Mondelēz Worldwide’s web site Snackworks US, which shares product data and recipes, experiences that the corporate has 15 Chips Ahoy! flavors accessible, together with its Unique Chocolate Chip, Chewy Chocolate Chip, Chunky Chocolate Chip and Sweet Blasts Cookies.

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Distinctive flavors the model additionally has embrace pink velvet, brownie-filled, s’mores, white fudge, confetti cake and a particular candy-filled collaboration with Hershey’s Milk Chocolate and Reese’s Peanut Butter Cups.

8. How huge is Chips Ahoy!’s international attain? 

Chips Ahoy! cookies can be found in North America, Europe, Asia and Latin America, in line with Mondelēz Worldwide’s web site.

On Wednesday, Jan. 18, Chips Ahoy! unveils a larger-than-life cookie jar with numerous cookie flavors, together with double chocolate and oatmeal. The cookie model is accessible internationally. (Jason Kempin/Getty Pictures for Chips Ahoy! / Getty Pictures)

In some nations, Chips Ahoy! cookies are branded with a unique names and package deal colour. For instance, Mondelēz’s division in Malaysia sells a Chips Extra! cookie model that trades within the iconic blue brand for yellow.

9. What number of Chips Ahoy! cookies are bought in a 12 months?

Mondelēz Worldwide didn’t instantly reply to FOX Enterprise’ request for touch upon Chips Ahoy! gross sales.

The corporate’s “2022 Annual Report” says 50% of its $31.5 billion web income got here from the sale of biscuits and baked snacks, and Chips Ahoy! contributed to that quantity with over $1 billion. 

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Chips Ahoy! packages fluctuate drastically in measurement and amount, however most retail for lower than $10.

10. How is Chips Ahoy! celebrating its anniversary?

This summer season, Chips Ahoy! celebrated its sixtieth anniversary with a journey sweepstakes that granted two grand prize winners a visit to Miami, the place a luxurious yacht was adorned with Chips Ahoy! branding.

The Chips Ahoy! yacht is docked on the Venetian Marina & Yacht Membership in Miami, Florida. | Fox Information

The 2 winners have been allowed to convey “4 of their finest mates,” FOX Enterprise discovered throughout a web site go to of the Chips Ahoy! yacht.

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Mondelēz welcomed their winners in late June and has been promoting its new Chips Ahoy! Chewy Confetti Cake Cookies since January.