Hollywood actor Ben Affleck and “Barbie World” rapper Ice Spice have teamed up in a brand new Dunkin’ industrial.
The industrial, which debuted Tuesday through the 2023 MTV Video Music Awards, stars Affleck and Spice as they promote the Bronx rapper’s new beverage, the “Ice Spice Munchkins Drink,” in a mock brainstorming session.
Spice, 23, whose actual title is Isis Naija Gaston, explains to Affleck, 52, who’s a celeb model ambassador for Dunkin’, that she’s at all times been “a Dunkin’ woman,” and could be a becoming candidate to advertise the quick-service espresso and donut chain.
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“I’m not seeing it,” says Affleck, within the 31-second industrial.
“Ice Spice. My followers are the ‘munchkins,’” replies Spice, which references her 2022 Billboard-charting tune, “Munch (Feeling’ U).”
Social media customers notably voted on the fanbase title in November 2022 on X, previously often known as Twitter.
Within the industrial, Spice proposes the Ice Spice munchkins drink concept.
“I received an concept. Collabs, like they do, proper,” replies Affleck, who provides a rap bar of his personal.
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“Right here I’m. I’m with Dunkin’. You go,” he continues.
The industrial concludes with a preview of the Ice Spice Munchkins Drink, which is a “creamy frozen espresso” combined with the model’s Pumpkin MUNCHKINS Donut Gap Treats, whipped cream topping and caramel drizzle, in accordance with Dunkin’s official press launch.
The drink is accessible for buy at Dunkin’ eating places nationwide beginning on Wednesday, Sept. 13.
Followers of Spice have voiced that they discover the model collaboration to be an excellent match because the rapper is well-known for her pumpkin spice hair shade.
“Pumpkin ice spice munchkins is so genius… pumpkin (her hair) spice (ice spice) munchkins (fan title)… einstein degree,” one fan wrote on X, two days earlier than the Dunkin’ industrial debuted.
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FOX Enterprise reached out to representatives of Affleck’s and Spice’s for remark.
On the time of publication, the Dunkin’ industrial has been considered greater than 40,000 occasions on YouTube.
The industrial was made by Artists Fairness – a inventive studio that fosters relationships between expertise and manufacturing higher-ups.
Affleck co-founded Artists Fairness alongside fellow actor Matt Damon and Gerry Cardinale, the founder and managing director of the New York Metropolis-based principal funding agency, RedBird Capital Companions.
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Prior initiatives the corporate has taken on embody “AIR,” a biographical sports activities drama movie primarily based on the beginning of Nike’s iconic Air Jordan sneaker, and three yet-to-be launched motion pictures, resembling “Unstoppable,” a wrestling biopic starring Jennifer Lopez, “The Instigators,” a heist thriller starring Damon, and “Small Issues Like These,” a historic drama starring Cillian Murphy.
Affleck, whose initially from, Berkley, California, has labored as an actor for over 30 years. The 2-time Oscar winner has expanded his credit to writing, producing and directing.
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Spice was raised within the Fordham Highway neighborhood of Bronx, New York, which is roughly 5 miles away from Fort Hill.
She started her rap profession in 2021 whereas attending Buy School, a State College of New York (SUNY), in accordance with a number of interviews she’s offered since her rise to fame.
She has earned a “Rookie of the 12 months” award from Billboard’s R&B/Hip-Hop Energy Gamers class, a “Finest New Artist” award from the MTV Video Music Awards and an “Influence Award” from Broadcast Music, Inc. (BMI) R&B/Hip-Hop Awards.
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Rappers and huge quick meals firms have been partnering on limited-time menu gadgets in recent times, together with McDonald’s “Cactus Jack” collaboration with Travis Scott (2020), Popeyes’ “Hottie Sauce” collaboration with Megan Thee Stallion (2021) and Burger King’s “Cornell Haynes Jr Meal” collaboration with Nelly (2021).