Gibson, a legendary identify in music, is delighted about its made-in-America standing.
“Being made right here in America… there is a large supply of delight,” Gibson product improvement senior director Mat Koehler informed FOX Enterprise’ Madison Alworth.
For the reason that firm’s founding in 1902, Gibson has turn out to be an iconic guitar maker and music model, gaining a following of loyal prospects. A brand new flagship retailer in Nashville, Tennessee, provides Gibson lovers an opportunity to study extra in regards to the model whereas purchasing for new fashions.
AMERICA’S OLDEST BREWERY REMINDS BEER LOVERS THEIRS IS A ‘STORY NOBODY ELSE HAS’
The Gibson Storage opened in 2021 as an “immersive retail house,” giving guests a “hands-on, interactive expertise.”
“It’s a celebration of Gibson’s wealthy historical past, a hub for reside music and musical exploration, and a vacation spot the place guitar lovers’ desires can come true. Whether or not you’re knowledgeable musician, an beginner guitarist, or only a music lover, a go to to the Gibson Storage is certain to be a cool expertise,” Gibson Storage Director Jordan Sromek mentioned in a Gibson weblog put up earlier this month.
Gibson’s has a legacy that celebrates American craftsmanship and excellence, and Gibson’s Storage brings that historical past to Music Metropolis.
On the storage, prospects can take a look at out guitars and study extra in regards to the model’s totally different fashions from consultants. Clients can even expertise reside performances and occasions within the house.
“I feel each guitar has a narrative. A few of them are higher than others, you understand, however each guitar has a narrative,” Gibson model expertise director Mark Agnesi mentioned.
One other distinctive alternative for guests is the prospect to create a customized Gibson guitar from the wooden to the neck form and end.
“My first guitar that I purchased and the primary guitar that I made was Gibson impressed. And so I really feel like I am residence,” Gibson grasp luthier Jim Decola mentioned.
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