Kenny Chesney is aware of precisely what to do “When the Solar Goes Down” — and he plans to carry alongside a bottle of his personal Blue Chair Bay Rum.
In honor of Nationwide Rum Day, and to commemorate his enterprise hitting the decade-marker, the nation music celebrity launched a limited-edition, 16-year-old rum from the U.S. Virgin Islands.
Chesney completely instructed FOX Enterprise that leaping into the spirits world 10 years in the past was a “loopy dream, and we made it not solely work, but in addition efficiently.”
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Because the founder and sole proprietor of the model, he is reveled within the triumphs and tribulations of watching his small concept flip into a significant enterprise with gross sales of over 200,000 circumstances yearly and 11 distinctive taste expressions.
“Like Outdated Dominion’s tune, all the things’s ‘Simpler Stated with Rum.’ Wherever I’m, whomever I’m with, we’ve received just a little little bit of this particular tenth anniversary rum, which is at present being bottled,” Chesney stated. “I predict we would drink greater than just a little. However, I’m additionally camped out, so we’re not driving anyplace.”
The “No Sneakers, No Shirt, No Issues” singer invokes island vibes wherever and each time he can. In truth, he was on a ship within the Caribbean when the concept behind Blue Chair Bay Rum got here to thoughts.
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“It had been a magical day with all my pals down there, simply drifting and laughing, listening to music,” he remembered. “Because the solar set, I actually thought, ‘I want I might bottle this up.’ Clearly, I drink loads of rum. I dwell the life, I suppose.
“So I needed a rum that was made within the islands, that was fabricated from pure components, that was one thing you may drink all day. I figured why not? We began from sq. one, however that’s the way you study.”
Chesney says he is confronted his fair proportion of difficulties.
“What’s difficult is not like lots of people who’ve ‘their model,’ Blue Chair Bay is wholly owned by me. We’re an impartial firm, and we do all the things,” Chesney stated. “I’ve received a tremendous workforce of people that work with me.
“However this isn’t any person handing us a verify, me displaying up for the picture shoot and giving some interviews. Blue Chair Bay is me, and a few days, sitting in conferences and speaking about growth — it’s so much.”
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Now celebrating 10 years within the enterprise, Chesney’s workforce sought out one thing particular for his “No Sneakers Nation” followers, and located 20 barrels of a particular distilled rum from the Virgin Islands that had been ageing for 16 years.
“I don’t know the way a lot you comply with rum, however that’s a really very long time… and this rum is ridiculously easy,” he stated. “It’s a really particular deal with when you’re a rum drinker, the identical approach a really outdated bourbon or whiskey is to somebody who drinks these issues. It’s only a complete different stage.”
Chesney, who’s price a reported $180 million and just lately wrapped a headlining tour with Kelsea Ballerini, is rewarded by the model by way of his thoughts, physique and soul.
“Happening to the islands, touring the distilleries, speaking to the individuals who make this rum… I like the concept Blue Chair Bay is actually made close to the seashore, close to the ocean,” Chesney stated.
“It’s good for the financial system and the folks, and it’s good for my soul.”
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