December 4, 2023

The variety of luxurious watches reported to The Watch Register as misplaced or stolen within the U.S. might bounce considerably this yr. 

The Watch Register, a significant world database for monitoring misplaced or stolen timepieces, advised FOX Enterprise that registrations of watches misplaced or stolen within the U.S. to its database have spiked 106% to date this yr in contrast to those who occurred throughout the identical time-frame in 2022. By the top of the yr, The Watch Register anticipates it might wind up seeing a “yr on yr rise of thefts and losses reported from the USA improve by 77.5%” if reporting to its database retains up its present fee. 

“Nevertheless, this might doubtlessly be far larger if the reported thefts proceed to soar within the final quarter,” The Watch Register Enterprise Growth and Recoveries Supervisor Catherine Alexander advised FOX Enterprise.

A set of Rolex watches on show in a showcase of a supplier in Berlin on March 31, 2012. (iStock / iStock)

Inside The Watch Register’s database of tens of 1000’s of watches, 9% of timepieces had been misplaced or stolen within the U.S, the group mentioned in an Aug. 21 press launch. That made America the nation with the third largest share, behind Germany, additionally at 9%, and England, at 47%, in keeping with the database.


The Watch Register had over 6,800 watches around the globe believed to be stolen or misplaced be a part of its database in 2022, lifting the full quantity it tracks to 80,000, in keeping with a press launch. The roughly 6,800 registrations marked additions rising 60% year-over-year.

These watches have a mixed estimated worth of over $1.26 billion (£1 billion), the database, which doesn’t embrace each misplaced or stolen timepiece on this planet, mentioned. 

Rolex watches

SAN FRANCISCO, CALIFORNIA – AUGUST 04: Secondhand Rolex luxurious watches are displayed at Seregins Wonderful Timepieces on August 04, 2023 in San Francisco, California. Costs for secondhand luxurious watches have fallen 31 p.c to a two-year low after pric (Justin Sullivan/Getty Photos / Getty Photos)

For a watch to get added to The Watch Register’s database, its proprietor should provide its “distinctive serial quantity and proof of loss comparable to a criminal offense reference quantity,” the press launch mentioned. It has over 850 manufacturers in it, in keeping with the database’s web site. 

The model that had the very best frequency of being misplaced or stolen was Rolex by far. It represented 44% of the database’s timepieces, in keeping with The Watch Register.


Luxurious manufacturers Omega, Breitling and Tag Heuer additionally ranked extremely amongst these registered to the database, although they accounted for less than single-digit percentages of the full watches inside it, in keeping with The Watch Register. Of all of the timepieces within the database, these made up 7%, 6% and 5%, respectively.

The database mentioned Cartier represented 4% of lacking or stolen watches, whereas Patek Philippe got here in at 3%. 

A photo of Patek Philippe watches

NEW YORK, NEW YORK – MAY 23: Patek Philippe Novelty watches are seen in vitrines as Watches Of Switzerland and Patek Philippe current the 2023 Assortment at Watches of Switzerland on Could 23, 2023 in New York Metropolis. (Photograph by Eugene Gologursky/Getty Im (Eugene Gologursky/Getty Photos for Watches of Switzerland / Getty Photos)

“The appreciable worth and status of those high-end timepieces continues to draw the eye of subtle and worldwide felony networks, making them a chief goal for theft,” The Watch Register Managing Director Katya Hills mentioned in a press release.

The database recommends for homeowners to “guarantee that they’ve sufficient insurance coverage for his or her watch, to maintain pictures of their watch and to make word of their watch’s distinctive serial quantity, which is able to assist its restoration within the occasion of it being misplaced or stolen.”

The information from The Watch Register comes as luxurious watches have continued to realize reputation amongst customers.


FOX Enterprise just lately reported, citing the Boston Consulting Group, that luxurious watch gross sales have turn into a $75 billion market, with secondhand gross sales making up 30% of that. Youthful generations have helped drive the expansion. 

Sumner Park and Madison Alworth contributed to this report.