December 4, 2023

Tiffany Gomas, the Dallas advertising government who went viral for an American Airways meltdown by which she declared “that motherf—er is just not actual” and impressed a storm of debates and memes, is again on her ft greater than a month after the humiliating video stormed the web.

As a substitute of going into hiding, Gomas embraced her sudden infamy, apologized for the disruption and rebooted her social media presence with a marketing campaign “selling optimistic psychological well being and standing up towards cyberbulling.”

Gomas, along with her advertising expertise, took some optimistic steps in her apology, based on Lauren Cobello, a disaster advertising professional and the founder and CEO of Leverage with Media PR. She took a while to settle down earlier than issuing a measured response, she got here throughout as humble, and he or she confirmed a “dedication to therapeutic.”

“She connected it to one thing that lots of people wrestle with, that she has struggled with, and he or she actually confirmed care and dedication to passengers, particularly the youngsters, and that appeared actually real,” she mentioned.


Dallas advertising government Tiffany Gomas gestures on an American Airways airplane throughout a meltdown caught by fellow passengers on video on July 2. (@knuckelslawncare/TikTok)

Gomas, 38, was charged with trespassing after a profanity-laced tirade earlier than takeoff from Dallas-Fort Price Worldwide Airport July 2.

At one level, she gestured towards the rear of the cabin and shouted, “I don’t give two f—s, however I’m telling you proper now – that motherf—er again there may be not actual.” The footage was first posted by a TikTok person @texaskansasnnn, but it surely has since been faraway from that account.

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Greater than a month after the expertise, Gomas posted an apology on her social media accounts Monday and mentioned she deliberate to advertise optimistic psychological well being and struggle cyberbullying after the ordeal.


“Distressed or not I ought to have been answerable for my feelings and that was not the case,” she mentioned. “My use of profanity was fully pointless, and I need to apologize to everybody on that airplane, particularly those that had youngsters aboard. Think about making an attempt to undergo that and making an attempt to clarify to your child what on the earth simply occurred.”

“All of us have our unhealthy moments, some far worse than others, and mine occurred to be caught on digital camera,” Gomas mentioned, her voice cracking with emotion.

Then again – Cobello mentioned the apology included some self-promotion that many Individuals have discovered disingenuous.

“Lots of people are like, hey, you’ve saved us hanging for this period of time, and sure you’re giving an apology, however you are coming at us like ‘I’m so sorry, however now come take a look at my web site,” she mentioned. 


A safer strategy, Cobello mentioned, would have been apologizing with out the self-promotion, after which transferring ahead on the problems of psychological well being and cyberbullying, which many Individuals agree on.

“If she was my consumer I might have had her do the apology genuinely, with out even speaking in regards to the web site, after which we might have executed a separate PR marketing campaign about how this has affected her,” she mentioned. “We’d speak about it in that side and do further media – after which speak in regards to the web site.”

The viral video not solely impressed numerous imitations and reactions on-line, but it surely additionally has artists replicating the scene on canvas, stickers, T-shirts and memes.

One picture by painter Travis Chapman reveals an illustrated Gomas gesturing to a cabin filled with made-up characters – together with Bigfoot, a unicorn and a big-eyed alien.

An artist’s rendering of Tiffany Gomas’ American Airways meltdown. (Travis Chapman / Fox Information)

Gomas, in her video, acknowledged the memes and even mentioned she herself had gotten amusing out of them. Nevertheless, she didn’t clarify what she was speaking about.

“She’s given an apology, a heartfelt apology, however individuals are nonetheless sort of baffled,” Cobello mentioned. “We’re speaking about psychological well being and cyberbullying, however what occurred on the flight? We’re nonetheless confused. What are we speaking about this man is just not actual?”

Gomas’ cell quantity appeared disconnected Tuesday, and he or she didn’t instantly reply to an electronic mail looking for remark.

In response to the police report, Gomas initially obtained into an argument with a member of the family over her Apple AirPods earlier than she advised flight attendants she didn’t assume the airplane was secure or may attain its vacation spot in a single piece. 

The comic Carrot Prime was additionally a passenger on the flight. He advised Fox Information’ “America Studies” that, at first, he thought the girl was concerned in a home incident.

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“Like, she introduced this man on a date, and ‘he’s not actual.’ He promised her a weekend and no matter, and it derailed,” the comic mentioned.  

Nevertheless, Gomas’ apology video uncared for to clarify what she was actually speaking about, Cobello mentioned, leaving the general public’s curiosity unquenched.

“As people we have to forgive her and transfer on, however if you act like that and go viral, sadly, you may have a dedication to the general public now to a minimum of come out and assist the general public set it at relaxation,” she mentioned. “That sort of lays in her palms.”


If she continues down the best path, Gomas could have profitable alternatives on the horizon, Cobello mentioned, turning the embarrassing second right into a optimistic windfall by way of e book offers, podcasting or public talking.

“Lots of people aren’t given this chance to vary their life…she does have the chance to do one thing,” she mentioned. “She says it fantastically, ‘I’m a human, and I make errors and my purpose is to heal from this.’ She set an intention of what her subsequent steps are. Hopefully she will transfer on along with her life in a optimistic means.”

To try this, nonetheless, she might want to focus, says Esther Kiss, a disaster PR professional and the founding father of Born to Affect, who was much less satisfied by Gomas’ apology.

“Though she mentions she’ll attempt to use this scandal to do a bit of excellent on the earth, she does not specify what she plans to do to show issues round,” she advised Fox Information Digital. “Having shared a number of concepts of precisely what she’s planning on doing would have gone a good distance.”