December 4, 2023

The star-studded, upcoming “Barbie” movie has introduced the extraordinarily profitable model that impressed it to the entrance and middle. 

Barbie, a 64-year-old model owned by Mattel, has generated billions in gross billings or gross sales within the final 5 full fiscal years, hitting at the least $1 billion in every of them, earnings releases put out by the California-based toy firm confirmed. 

It crossed the $1 billion-mark in annual product sales in 2018 after having dipped beneath 10 figures for just a few years. It introduced in at the least $1 billion in different years previous to 2015 as properly.

In 2022, the latest full fiscal 12 months, Mattel reported the Barbie model noticed $1.49 billion in gross billings globally. That had been preceded by gross billings of $1.68 billion in 2021 and $1.35 billion in 2020, in response to quarterly incomes stories. 

A client views Mattel Inc. model Barbie dolls on the market at a Goal retailer on Black Friday in Chicago, Illinois, US, on Friday, Nov. 25, 2022. US retailers are bracing for a slower-than-normal Black Friday as excessive inflation and sagging shopper sentim (Christopher Dilts/Bloomberg through Getty Photographs / Getty Photographs)

Gross billings “signify quantities invoiced to prospects” and “doesn’t embrace the impression of gross sales changes, reminiscent of commerce reductions and different allowances,” in response to Mattel.

Product sales for Barbie got here in at practically $1.16 billion in 2019, 6.5% greater than the $1.09 billion it posted the 12 months previous to that. 

The official Barbie web site described Barbie because the “hottest trend doll ever produced.” Individuals buy over 100 Barbie dolls each 60 seconds, whereas one in every of her iconic pink Barbie Dreamhouse mansions goes each different minute, it stated. 


The model spans over 50 product classes, in response to the Barbie web site.

Mattel has made adjustments to the lineup of the $10.99 Barbie doll, together with in 2016, when it launched tall, curvy and petite physique varieties, and the 12 months earlier than that, when upped the variety of pores and skin tones, eye colours and different attributes obtainable for its dolls.

Ticker Safety Final Change Change %
MAT MATTEL INC. 21.04 +0.17 +0.81%

It has additionally expanded its illustration in different methods, reminiscent of launching a Barbie with listening to aids and dealing with the Nationwide Down Syndrome Society on a Down syndrome doll.


With the favored doll model, there are 9 physique varieties at the moment obtainable, plus practically three dozen pores and skin tones and nearly 100 hairstyles, in response to a Mattel webpage about Barbie’s range.

Barbie’s resume has expanded to incorporate over 250 totally different jobs, in response to the Barbie web site. She has labored as a physician, president, pop star, hockey participant, astronaut, instructor and chef to call just a few.

Barbie's 2022 Fashionistas line

The brand new dolls within the Barbie Fashionistas line might be obtainable in June.  (Mattel / Fox Information)

Australian actress Margot Robbie will seem as her within the Greta Gerwig-directed “Barbie” film. Ryan Gosling, in the meantime, is taking over Ken.

Mattel has, as CEO Ynon Kreiz stated within the firm’s most up-to-date earnings name, been pursuing a “technique to develop Mattel’s IP-driven toy enterprise and increase our leisure providing.” The upcoming “Barbie” movie – a team-up between Mattel Movies and Warner Bros. Photos – is a part of that effort.


“2023 specifically goes to be a legacy-making 12 months notably on the Barbie model,” Kreiz later instructed traders and analysts on the decision. “As now we have all seen, this first-ever stay motion movie has gotten unimaginable cultural dialog. From there, it’s a catalyst to additionally drive significant extensions of the model exterior of the toy aisle as we’ve shared.”

Margot Robbie with her back to the camera waves in a plaid pink dress and matching bow over the town of Barbie Land in the movie

Director Greta Gerwig says that the set for her movie “Barbie” used a lot pink paint, that there was a world scarcity. (Warner Bros. / Fox Information)

The “Barbie” film’s official debut will happen Friday. Projections have urged the movie might usher in an enormous quantity throughout its North American opening weekend, with Selection pegging estimates someplace within the $95 million to $110 million vary. 

Another acquainted faces viewers will see within the “Barbie” film embrace Will Ferrell, America Ferrera, Michael Cera and Kate McKinnon.