For price-conscious consumers hoping to attain a deal on automobiles for underneath $20,000, the selection has dwindled right down to only one: The Mitsubishi Mirage.
The Mirage stays the lone new car whose common sale value is underneath $20,000. With costs of latest and used automobiles having soared for the reason that pandemic, $20,000 is now not a lot of a place to begin for a brand new automotive, which has lengthy been thought-about the value if affordability.
This value level comes at a time when many People are more and more searching for SUVs and vans moderately than small vehicles.
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This present model of the Mirage, which reached U.S. dealerships a decade in the past, bought for a mean of $19,205 final month, in keeping with knowledge from Cox Automotive.
The hatchback and sedan variations of the Mirage prices lower than half of what the common U.S. new car does. That common is now simply above $48,000 — 25% greater than earlier than the pandemic struck three years in the past.
“I simply gained’t pay that sort of value,” stated Karen Schaeppi of suburban Minneapolis, who purchased a pink Mirage sedan final month for round $19,000. Schaeppi, who’s 78, stated she may have afforded an average-priced new car. However as a result of she’s solely 5 toes tall, she needed a small automotive so she may see simply over the hood.
Michelle Krebs, an analyst at Cox Automotive, stated she thinks gross sales of the Mirage could be stronger if extra prospects knew about it.
“There aren’t that many Mitsubishi sellers, they usually haven’t got a really loud voice within the promoting world,” she stated.
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She famous that Mitsubishi consumers are likely to have lower-than-average credit score scores and plenty of have been priced out of the auto market.
The information of the automotive’s affordability comes as new Mitsubishis will not be obtainable within the subsequent few years. The commerce publication Automotive Information reported final week that Mitsubishi will cease promoting the Mirage by mid-decade. Mitsubishi, a part of the Nissan-Renault alliance, declined to remark. However its web site says manufacturing of the Mirage in Thailand, the place it’s constructed, is ending.
The Related Press contributed to this report.