Senate Majority Chief Chuck Schumer, D-N.Y., is looking on the Meals and Drug Administration (FDA) to research Prime, a sports activities drink partially owned and promoted by YouTube influencers Logan Paul and KSI, over issues that the drink’s excessive ranges of caffeine may very well be dangerous to kids.
“One of many summer season’s hottest standing symbols for teenagers just isn’t an outfit, or a toy – it’s a beverage,” wrote Schumer. “However purchaser and oldsters beware as a result of it’s a severe well being concern for the youngsters it so feverishly targets.”
The corporate has defended the product, arguing that Prime’s vitality drinks have labels to warn prospects that the drinks are “not advisable for kids underneath 18.” Prime additionally sells a unique sports activities drink, referred to as Prime Hydration, which doesn’t comprise any caffeine.
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Schumer argued that there’s little noticeable distinction in Prime’s on-line advertising for its vitality drink versus its non-caffeinated sports activities drink counterpart, which has brought about many dad and mom to assume they have been shopping for a more healthy drink for his or her kids solely to search out they’ve given their children a “cauldron of caffeine.”
Prime is marketed as being a vegan product and having zero sugar, however its vitality drink comprises 200 milligrams of caffeine per 12 ounces – an quantity that’s equal to about half a dozen cans of Coca-Cola or almost two Crimson Bull vitality drinks.
The caffeine content material prompted some colleges in Australia and the UK to ban the vitality drink as some pediatricians warned its consumption might result in attainable well being points in kids, together with coronary heart issues, nervousness and digestive points.
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The beverage model launched final 12 months with the backing of Paul and KSI together with a wide range of different influencers.
Prime drew a big quantity of curiosity from youthful customers who fashioned lengthy strains at grocery shops. The acute demand and recognition amongst youthful customers reportedly led to cases of schoolyard resale markets for the vitality drink.
Earlier this month, Prime was introduced because the official sports activities drink companion for FC Barcelona, which is among the world’s most useful sports activities franchises and one of many greatest soccer golf equipment in Europe.
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“A easy search on social media for Prime will generate an eye-popping quantity of sponsored content material, which is promoting,” Schumer wrote. “This content material and the claims made ought to be investigated, together with the substances and the caffeine content material within the Prime vitality drink.”
Prime didn’t instantly reply to a request for remark.
The Related Press contributed to this report.