December 5, 2023

Subway goes again to typical delicatessen roots, when prospects order a sandwich and watch as an worker grabs a salami or turkey log and makes use of a slicer to organize the order. The sandwich chain launched deli slicers and freshly sliced meats at shops as its newest step within the ongoing initiative to revamp itself. 

The chain well-known for its foot-long sandwich formally unveiled the transfer so as to add each to its roughly 20,000 eating places throughout the U.S. on Wednesday, along with an growth of its 18-sandwich “Subway Sequence” menu. 4 sandwiches designed to showcase the freshly sliced meats will be a part of that menu’s present sandwich lineup, in accordance with Subway.

Subway North America President Trevor Haynes informed FOX Enterprise the “meals focus” of the contemporary meat slicing and new menu objects will get shoppers “actually excited concerning the model once more.”

The outside of a Subway restaurant is seen on Jan. 12, 2023 in Austin, Texas. (Picture by Brandon Bell/Getty Photographs / Getty Photographs)

“I believe they noticed it with the Subway Sequence, the place they may truly order off the menu and have an amazing tasting sandwich with out eager about it and attempting new builds, et cetera, however this may simply click on it to a different degree,” he stated. “All the things that we do regarding the transformation facilities round our meals and guaranteeing we ship an amazing meal expertise for our friends.”

The in-restaurant meat slicing, an effort two years within the making, will happen just a few occasions a day.


The implementation of the deli slicers was a “pure development” and “one other step” in “how can we elevate our deli sandwiches,” Chef Paul Fabre, Subway’s senior vp of culinary and innovation, informed FOX Enterprise.

Outfitting U.S. eating places with deli slicers, which it gifted to franchisees, required an $80 million funding, the corporate stated. Set up took about 9 months general.

Subway “anticipate[s] to see comparatively fast pay again with regard to this feature,” Haynes stated.

The chain’s eating places in Canada will see the slicers “on the finish of the 12 months,” in accordance with Haynes, who additionally stated “in all probability there’ll possible be different markets that can introduce it as effectively.”

The brand new “Deli Heroes” sandwiches are named Titan Turkey, Grand Slam Ham, Garlic Roast Beef and The Beast, all of which have twice the normal quantity of cheese, Subway stated.


A Subway fast-food restaurant is seen on April 29, 2022 in Houston. The fast-food chain closed over 1,000 shops final 12 months and reportedly has come beneath scrutiny concerning controversial advert campaigns and allegations of corrupt regional managers. (Picture by Brandon Bell/Getty Photographs / Getty Photographs)

The Beast options pepperoni, salami, turkey, ham and roast beef, amounting to a complete of 0.5 kilos of meat, Subway stated. The brand new turkey and ham sandwiches, in the meantime, pack on one-third of further meat in comparison with regular ones.

Fabre informed FOX Enterprise he thought the Titan Turkey “will carry out the perfect” of the 4, noting that turkey “is such a staple” and Subway’s “traditional turkey is our number-one promoting sandwich.”

“Sort of a sleeper one will probably be The Beast,” he added. “We’ve seen in assessments that individuals simply gravitate towards the 5 meats. They see quite a lot of worth in that, and it’s an amazing tasting sub so I believe this one shocked us a little bit bit.”

Subway additionally on Wednesday introduced plans for a large giveaway in connection to the freshly sliced deli meats, saying within the launch it would present “as much as 1 million free six-inch Deli Heros sub at taking part eating places throughout the nation” for 2 hours beginning at 10 a.m. native time on July 11. 

The corporate’s revamping efforts date again to 2021, the 12 months it applied a swath of updates to its components and made adjustments to its digital ordering. That was adopted a 12 months later by the disclosing of the then 12-sandwich “Subway Sequence.”

Subway has additionally been working with franchisees to provide U.S. areas face-lifts over. Over 10,000 in North America have acquired renovations thus far. 

A employee makes a sandwich contained in the quick meals chain Subway in Hannover, Germany, Aug. 21, 2015. The sandwich quick meals chain celebrated its fiftieth birthday Aug. 28, 2015.  (Julian Stratenschulte/image alliance through Getty Photographs / Getty Photographs)

The sandwich chain’s practically 37,000-store international footprint contains 1000’s of non-U.S. shops on prime of the roughly 20,000 in America.

In late April, the corporate stated its first-quarter same-store gross sales globally noticed a year-over-year enhance of 12.1%. The expansion fee was simply barely smaller in North America, at 11.7%, in accordance with Subway’s press launch.


That quarter’s outcomes marked its ninth in a row of optimistic gross sales, the corporate stated on the time.

Subway, based by the late Fred DeLuca and Dr. Peter Buck, has been privately-owned since its beginnings within the 60s. Possession may doubtlessly change sooner or later, nevertheless, as the corporate revealed in mid-February it was “exploring a potential sale of the corporate.”

The sale exploration course of is “actually ticking alongside,” Haynes stated, telling FOX Enterprise an replace on the matter would possible come “in the midst of summer season.”