WWE introduced on Thursday a brand new partnership with Slim Jim in a deal that can see the corporate’s branding throughout among the firm’s high upcoming premium stay occasions, together with SummerSlam.
Slim Jim would be the presenting accomplice of a battle royal at SummerSlam on Saturday. Fan favourite LA Knight, Sheamus, Tommaso Ciampa, Shinsuke Nakamura, Otis and Chad Gable are set to take part. WWE stated Slim Jim shall be activated for Survivor Sequence, Royal Rumble and WrestleMania 40.
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“Alongside our companions at Slim Jim and Conagra Manufacturers, WWE is happy to resume probably the most memorable collaborations in sports activities leisure historical past and there’s no higher technique to kick off the partnership than a 20-man Battle Royal at SummerSlam,” Craig Stimmel, WWE senior vp and head of world gross sales and partnerships, stated in a information launch.
“Macho Man” Randy Savage was featured within the iconic “Snap right into a Slim Jim” commercials along with his purple and yellow costume about 30 years in the past.
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Spencer Fivelson, the vp and normal supervisor of snacks at Conagra Manufacturers, stated rekindling the partnership made sense.
“Slim Jim has at all times been about crushing boredom and doing the sudden, which can also be the cornerstone of WWE and their memorable lineup of daring, in-your-face Superstars,” he stated. “We’re thrilled to be again within the ring with WWE to construct on our shared historical past and have fun the savage power of right this moment’s WWE Superstars.”
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The battle royal is simply one of many eight matches set to happen at SummerSlam. This 12 months’s occasion shall be hosted at Ford Subject in Detroit.
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The occasion kicks off at 8 p.m. ET on Saturday and might be seen on Peacock.